Here are tips to ensure that your website or blog get ranked the highest.

Step 1: Find the best keywords
Keywords are the words that web surfers enter in search engines to find websites. It's pointless to optimize your web pages for keywords that nobody uses in the search engines. For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords.
 
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.

There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying. Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Many facilities or free tools to find the best keywords, such as that provided on Google Insight For Search and Google Adword Keyword Tools.

Step 2: Optimize your web pages
By optimizing your web pages, you tell search engines for which keywords you want to be found. If you do not optimize your web pages, then search engines won't list your website or they will list it for the wrong keywords. Optimizing your web pages makes sure that your website can get high rankings for the keywords of your choice.

High rankings on Google and other search engines are the result of optimized web page content and good incoming links. Start with optimizing your web page content.

By optimizing your web page content, you tell search engines for which keywords you want to be found. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure that your web pages don't have major HTML code errors that prevent search engines from indexing your site.

Keyword meta tags are very important presence, because it determines "keywords" that can find the web page / blog link on the search results. Enter your keywords and keyword phrases for your webpage. Separate each keyword or keyword phrase with a comma or a space separator.

Links are one of the most important factors for high search engine rankings. It is not possible to get high search engine rankings without good incoming links. The idea behind this concept is that search engines think that your website must be important if many other websites link to your site. The more other websites link to your website, the higher your search engine rankings will be.

High rankings on Google and other search engines are the result of optimized web page content and good incoming links. You need both to get high search engine rankings. The number of links alone is not enough to improve your search engine rankings. It is also important that the other websites are related to your website. If the links to your website include your important keywords in the link text, then it's easier to get high rankings for these keywords.